This training, which is adapted to the professional companies, gives the candidates the
opportunity to know the basics of the art of traditional communication and to be inspired by it
to develop a digital communication that meets their needs.
The aims of this course are, for the companies:

1. To reflect on and improve internal and external communication
2. To integrate and adapt digital communication
3. Create content that is relevant to development expectations

4. Promote SMO SMI
5. Establishing an accurate CSR marketing strategy

This training includes a theoretical and a practical component based on case studies